How are the next generation of renters different than their predecessors?
I often get asked how young renters today differ from their predecessors and how do we as an owners and operators keep up with their changing needs, priorities and desires? Generation Z, as they have become known, is the demographic succeeding the Millennials, and researchers typically use the mid- to late-1990s as starting birth years. As children of Generation X (and sometimes Millennials or Baby Boomers), members of Generation Z have used digital technology since a young age and are very comfortable with the Internet and social media.